“In both football and in business, success comes down to preparation, character, and consistency. The habits you build when no one’s watching determine the impact you’ll have when everyone is. Velvet Suite understands this foundational premise. They’ve equipped many players, coaches, and executives to lead with clarity, purpose, and conviction—on and off the field.”

“What sets Velvet Suite apart is its outcomes-driven, performance-focused approach. This isn’t generic leadership training—it’s highly personalized, helping each leader uncover their ‘why,’ address what’s holding them back, and build the mindset to accelerate performance at every level—individual, team, and organization.”

“I worked with Velvet Suite during one of the biggest moments of my career—the World Cup—and that experience shaped how I approached leadership, branding, and performance under pressure. Now, as an executive, I see firsthand how those same principles apply in the boardroom. Athleadership isn’t theory—it’s a proven approach to building the mindset, discipline, and resilience leaders need to perform at the highest level, no matter the arena.”

“Building a category taught me that leadership today isn’t about playing it safe—it’s about making decisions in uncertainty and driving impact that shapes industries. What Velvet Suite is doing with Athleadership feels less like another leadership program—and more like a movement to build the kind of leaders this moment demands.”

"The Core 4™ targets the leadership capacities that neuroscience proves are essential for sustained behavior change—agility, resilience, alignment, and wellbeing. It reflects the same mind-body connection we see in elite athletes: when leaders build both mental agility and physical resilience, they perform better under pressure."

“Velvet Suite is a catalyst for Lincoln Financial Group to drive innovative solutions to develop talent across our organization.”